The task isn’t as straight forward as you might think. There is a lot of work involved in ensuring you have a search engine friendly website, having well written content and a good number of pages to ensure you have rich content that will cater for all those visitors searching for your products and services. There is a mix of technical and content marketing activities required to optimise your website to improve it’s positions on the search engines over time. This type of activity is a slow burner, but over time, you can grow traffic levels that will then convert into enquiries that will cover all the effort and more. From that point onwards, it’s a case of targeting further keywords to grow traffic levels. This is why PPC can be a good way of filling the gap and paying for high positions in the short term, then finding a good strategy between SEO and PPC to give you the best return possible.

The type of SEO work involved is as follows:

• Create rich engaging content
• Uploading sitemaps to Google Search Console and Bing Webmaster Tools
• Ensuring you are using 404, 301 and 302 status codes where needed to redirect old pages
• Load times are important and to ensure that your site is optimised for mobile, phablet, tablet and desktop
• Use search friendly URLs that are clear and relate to the topic of the page
• Use all the semantic mark-ups available on the page/source code to ensure everything is marked up and descriptive, such as title, meta data, alt text on images and more.
• Use schema.org to display rich snippets of text where possible, Google might display this at the top of natural results
• Know your industry and the keywords that visitors will use to find you, this is important as well as the content marketing strategy
• The spread of keywords used across the site is also important and must relate to the page content. For example, high volume/high competitive search terms to be at the top of the web structure (such as the root) and long tail phrases to be at the lower levels (less competitive terms) following a hierarchical system.
• High quality backlinks is also a must which acts as votes from other websites

To find out more about how we can help, please read the information on ‘Search Engine Optimisation (SEO)’ and ‘PPC Management’.

Mark Ovens lives in the Norwich & Norfolk area, specialising in the world of digital and working in the online environment, he prides himself of being very meticulous in everything he does. He’s not a salesman so don’t worry about the hard sell, he tells you how it is without the flannel and is upfront about the work that needs undertaking. He is known by word of mouth and is involved in all areas of online marketing, as an expert/specialist he deals with areas such as search engine optimization and pay per click advertising, web development, setting KPI’s and conversion optimisation, proximity marketing, QR codes/barcodes and so much more, as the world of digital is such a big arena. So if you’re looking for a digital and online specialist in Norwich, Norfolk, then look no further.

Mark Ovens can be found on social media channels such as Facebook and Twitter, or find him through his website www.iMark-Online.co.uk, you should be able to find him everywhere, just type his name into a search engine…! So if you’re looking for someone with a strong background in direct marketing, specialising in digital media in an online environment, including all forms of digital technology and devices, then Mark Ovens is your man!

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